Change management to support rainmaking


Introduce rainmaker disciplines

Rainmaker PRO is designed to implement change and create new behaviour. The unique interactive program supports new comers as well as established rainmakers adopt new and consistent engagement with rainmaking. This establishes follow through and new habits built around the actions of the most successful rainmakers.


Creates action

Rainmaker PRO installs key rainmaking actions into your career, your practice and your business development goals. This is by developing the small consist actions that deliver rainmaking results. It focuses attention on the rainmaking small actions which eventually combine to generate big rainmaking results over time.


Supports new behaviour

Rainmaker PRO supports attorneys and practices develop new rainmaking behavior. Through online and offline engagement it focuses on the bespoke habits required to build a successful business development path. Monthly insights and quarterly reporting engage attorneys with the specific referral marketing routines required to develop their practice.


Reinforces self-government

Rainmaker PRO assists development of autonomy and responsibility for maintaining specific referral habits. The operating systems create habits and engagement of referral focus to connect to where the potential fees are likely sourced. This is by building the habit of opportunity creation and the habit of opportunity capture.


The Rainmaking Potential of Your Practice


Refferal technique

Rainmaker PRO builds referral marketing habits within the firm. It supports times use, strategy development, measurement of actions, sharing information keeping the practice on track.

Introduction technique

Measure the impact of your current introduction methodology and tactics. Rainmaker PRO leverages the professional evidence-of-competence the firm possesses to measure and forecast the likely impact of new introductions.

Upsell technique

Manage referral opportunities across the departments and legal disciplines within the practice maximising the potential opportunities that the firm is creating.


  • 5next is the first application that I have seen that manages, educates and coaches you to develop the connections that make the difference. The 5next online ‘smart team’ makes sure you network like a ‘pro’.

    Throughout his career, Martin has written, planned and hosted promotional and networking events for blue chip companies across the UK. He is highly skilled at presenting to small groups or large conferences and ran 26 networking groups simultaneously across the UK.

    Martin Byrne 5next
    Martin Byrne
    Senior Partner Core Business Solutions
  • C4DI is one of the UK’s leading technology incubators. A challenge many of our businesses have is a lack of a focussed approach to business development. To help with that, Bob Spence has delivered a number of business development programmes at C4DI based on the 5next method that helps build a network of connections in a structured fashion.

    The software 5next has developed supports this approach and I believe it is a groundbreaking method of business development. In fast-growing businesses, time is rare and so any connections need to be developed in an effective and efficient way.

    John Connolly
    The Centre for Digital Innovation
LoginRequest Demonstration