Create the habits of a successful rainmaker


Define rainmaker objectives

Rainmaker PRO engages with your bespoke referral marketing objectives. The 5next algorithm maps a cycle of proven successful rainmaking habits into a plan that engages with your key contacts. This plan connects with these habits to support your focus on where your potential fees are likely to be sourced.


Installs micro-habits

Rainmaker PRO installs key client winning habits into your business development behaviour. It develops a series of small deliverable tasks to deliver your rainmaking requirement. It then builds your attention to delivering these small tasks developing the key referral habits that link to your market-of-maximum-relevance.


Develops routines

Rainmaker PRO develops profitable rainmaking routines and disciplines through three essential practices. The operating system supports you build them by creating your list of rainmaking tasks, identifying the highest priority to lowest priority and finally grouping your related tasks together giving you a template for a successful formula.


Reinforces behaviour

Rainmaker PRO maintains the habit of opportunity creation and the habit of opportunity capture. This behaviour is supported by a series of algorithms that automatically remind and report on your referral marketing network contacts and potential connections.


The Rainmaking Potential of Your Practice


Refferal technique

Rainmaker PRO builds referral marketing habits within the firm. It supports times use, strategy development, measurement of actions, sharing information keeping the practice on track.

Introduction technique

Measure the impact of your current introduction methodology and tactics. Rainmaker PRO leverages the professional evidence-of-competence the firm possesses to measure and forecast the likely impact of new introductions.

Upsell technique

Manage referral opportunities across the departments and legal disciplines within the practice maximising the potential opportunities that the firm is creating.


  • 5next is the first application that I have seen that manages, educates and coaches you to develop the connections that make the difference. The 5next online ‘smart team’ makes sure you network like a ‘pro’.

    Throughout his career, Martin has written, planned and hosted promotional and networking events for blue chip companies across the UK. He is highly skilled at presenting to small groups or large conferences and ran 26 networking groups simultaneously across the UK.

    Martin Byrne 5next
    Martin Byrne
    Senior Partner Core Business Solutions
  • C4DI is one of the UK’s leading technology incubators. A challenge many of our businesses have is a lack of a focussed approach to business development. To help with that, Bob Spence has delivered a number of business development programmes at C4DI based on the 5next method that helps build a network of connections in a structured fashion.

    The software 5next has developed supports this approach and I believe it is a groundbreaking method of business development. In fast-growing businesses, time is rare and so any connections need to be developed in an effective and efficient way.

    John Connolly
    The Centre for Digital Innovation
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