Analysis of future rainmaking potential


Progress rainmaking behaviour into revenue

Rainmaker PRO creates an assessment of the potential for earning future fees via referral marketing. It does this through a determination of the individual attorney, a niche that the attorney works within, the overview of a department or the firm itself. The algorithm then creates an interpretation of this information into a cycle that takes relationships to revenue.


Create succession by implementing the commercial skills for continuity

Rainmaker PRO replicates the ‘A’ player habits and methods from leading rainmakers. These habits are critical and the 5next algorithm supports the ‘B’ players become more valuable as rainmakers more quickly. This enables the practice to develop its own talent to the highest standard possible.


Develop a homogeneous approach to rainmaking

Rainmaker PRO delivers consistency into the management of future revenue. This is by its unique use of a common rainmaking language. This enhances partner meetings and through this common language, a common measurement system makes sense.


Build a measurable environment for rainmaking

Rainmaker PRO is designed to support and implement a scalable practice model. Without processes and reporting that isolate the right rainmaking information you cannot create a scale, and without a scale, it is impossible to grow.


The Rainmaking Potential of Your Practice


Refferal technique

Rainmaker PRO builds referral marketing habits within the firm. It supports times use, strategy development, measurement of actions, sharing information keeping the practice on track.

Introduction technique

Measure the impact of your current introduction methodology and tactics. Rainmaker PRO leverages the professional evidence-of-competence the firm possesses to measure and forecast the likely impact of new introductions.

Upsell technique

Manage referral opportunities across the departments and legal disciplines within the practice maximising the potential opportunities that the firm is creating.


  • 5next is the first application that I have seen that manages, educates and coaches you to develop the connections that make the difference. The 5next online ‘smart team’ makes sure you network like a ‘pro’.

    Throughout his career, Martin has written, planned and hosted promotional and networking events for blue chip companies across the UK. He is highly skilled at presenting to small groups or large conferences and ran 26 networking groups simultaneously across the UK.

    Martin Byrne 5next
    Martin Byrne
    Senior Partner Core Business Solutions
  • C4DI is one of the UK’s leading technology incubators. A challenge many of our businesses have is a lack of a focussed approach to business development. To help with that, Bob Spence has delivered a number of business development programmes at C4DI based on the 5next method that helps build a network of connections in a structured fashion.

    The software 5next has developed supports this approach and I believe it is a groundbreaking method of business development. In fast-growing businesses, time is rare and so any connections need to be developed in an effective and efficient way.

    John Connolly
    The Centre for Digital Innovation
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